DESCRIPTION

Please apply directly to Swim USA for this role.

Key Responsibilities

Brand Strategy and Campaign Development:

• Develop and execute comprehensive brand marketing strategies to enhance brand awareness, positioning, and customer engagement across Miraclesuit and our new, soon-to-be-launched brand.
• Collaborate with cross-functional teams, including creative, digital, and PR, to build compelling campaign briefs, creative concepts, and integrated marketing plans.
• Manage the campaign development process from ideation to execution, ensuring on-time delivery and adherence to brand guidelines and objectives.
  
  

Marketing Calendar And Project Management

• Oversee and maintain a cohesive marketing calendar, ensuring alignment across all campaigns, product launches, and marketing initiatives.
• Effectively prioritize and manage multiple projects simultaneously, adhering to timelines and budgets.
• Conduct post-campaign analysis, measuring performance against KPIs and providing insights to inform future strategies.
  
  

PR And Brand Partnerships

• Work closely with the PR team to develop and execute brand storytelling campaigns, influencer collaborations, and media relations strategies.
• Identify and pursue strategic brand partnerships and sponsorship opportunities that align with our brand values and target audiences.
  
  

Brand Guardianship

• Serve as a brand steward, ensuring consistent and compelling messaging, visual identity, and brand voice across all marketing touchpoints.
• Stay up-to-date with industry trends, consumer insights, and competitive landscape to inform brand positioning and marketing strategies.
  
  

Stakeholder Management

• Collaborate effectively with cross-functional teams, including product development, sales, and senior leadership, to ensure brand alignment and successful campaign execution.
• Present marketing plans, campaign updates, and performance metrics to stakeholders, facilitating alignment and buy-in.
  
  

Qualifications And Skills

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in brand marketing, campaign development, and project management roles, preferably within the fashion, retail, or consumer goods industries.
• Experience in eCommerce and awareness of general industry trends
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Proficiency in using ecommerce platforms and relevant tools such as Microsoft Office, Google Sheets and Figma.
• Detail-oriented mindset with a focus on delivering a superior brand experience.
• Passion for the swimwear industry and a deep understanding of consumer trends and preferences.
  

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