Affectionately known as Roark. A return to bold adventurism through the eyes of an idealized figure. The brand follows "Roark" and his meandering travels as an illusive, idealized figure, weaving his story into a timeless line of lifestyle products, T-Shirts and Trinkets. You never know where the artifacts of Roark's journey might appear. Fans of Roark can follow the story online, in zines distributed at our dealers each season, and through various Roark creative marketing expressions.
The line is derivative of Roark's experiences, consisting of images, thoughts and trinkets collected along the course of his adventures. They are the artifacts of his experience. Roark is as comfortable at the Sydney Opera House as it is in an Argentinian holding cell and the products reflect that - basic, durable, timeless, and well coordinated. The Roark Revivalist crew is a fashionable but understated faction, willing to spend 30 hours on an airplane, in a car, or on a train, just to shred alone.
If you follow the story of Roark, you'll understand when I say he's somewhere around Ocean Beach, revving the engine on a cafe racer, about to tear down Highway 1 in the inky blackness towards Santa Cruz. What Roark experiences is ever changing, but it is always based in a timeless sense of adventure and independence. Roark's story and his ethic sits, unreachable, brightly guiding us forward. Roark is therefore, what no team rider, surf contest, film premiere or sponsored artist could truly be, but what they all espouse to be. Roark can only exist as fiction.
Abruptly honest, independent, adventurous and pragmatic. Roark is all those things simultaneously. Roark is born in the surf and skateparks of Southern California, but the design is not confined to surf or skate. Roark operates out of a quaint cottage in Laguna Beach, a refined but simple place that embodies the heart and soul of the character that wears the name. Roark's artifacts can currently be found in hand-selected stores in North America and on-line.
